A technically advanced product with a campaign to match

Uniqlo's innovative HEATTECH range harnesses the body's energy to keep wearers warm.

Our campaign delivered an innovative game that used experiential, digital and social channels to convert energy from consumers in real time and use it to power digital displays in UNIQLO stores.
The Staff Room engaged one to one with style conscious 20- something's on the street and in store, challenging them to generate energy using Uniqlo's unique bespoke technology and positioning HEATTECH as a must- have winter fashion garment.

The short challenge on our HeatSpots, invited consumers to use their footsteps on pressure pads to create energy. This energy was then converted using our bespoke technology into real-time digital graphics. As a reward, customers received a HEATTECH sample (worth £9.99) when they participated, which had to be collected in-store.
We increased store traffic across stores by up to 150%, drove record sales during the promotional period and increased Uniqlo's Facebook followers by 19%.