HP Movember


 

Saving men with a manly sauce

HP Sauce partnered up with Movember to support a good cause, and make their brand more relevant to men.
We knew the guys taking part couldn’t resist a bit of male bravado so The Staff Room recruited the HP Motivator, the brand’s moustachioed ambassadors, prepared to inspire and reward men for their manliness.

Along with our team of HP Motivators, fitness instructors were recruited to host the Mo’tivator warm-ups ahead of their 10k Mo’ Runs. Our saucy men ensured runners had enough HP on their butty when they crossed the finish line – nothing was too much for these guys!
HP Sauce helped Movember rake in over £18.2m for the prostate cancer charity and increased penetration by 17%.